White and Fair Skin Syndrome: Is it Rationale?

Ever since I was a lad I read stories of Snow White and the seven dwarfs , Rapanzul and the Sleeping Beauty. The refrain of all these tales was a lovely extremely fair colored princess. Later when i read the Indian classics the reference and epitome of beauty of a women is fairness. Hence over the centuries, the concept of beauty in a woman is a fair skin. This incidentally is not confined to the East, but is prevalent all over the world. It surprises me that in Africa also the lighter skinned girls are the more desirable lot.

This concept of fairness and beauty is something that is ingrained in the psyche of a man. That is perhaps the reason that in the movie world a dark skinned heroine is a non starter. There are exceptions, but they only prove the rule. Cashing on this concept of fair skin, an industry has cropped up that promises a user ways and means to become fairer by face bleaches and fairness creams. I wonder how successful these creams are , as I understand the basic pigmentation will not change. but women will spend any amount of money to become even one shade lighter skinned.

One has only to glean the matrimonial ADs in the newspapers, where 99 % of the applicants desire a fair skinned bride. I wonder where the dark skinned girls will go ? Skin color is Gods gift, yet it is not thought so. Even God is depicted as a white skinned entity. Why can't a God be Black ?

The fact is that white color and a woman's beauty go hand in hand. This is a concept that has come down since the dawn of civilization and I do not see it going away in our generation.