This a simple yet enigmatic answer. On the face of It BJP has made some inroads in urban areas but it's hold on agrarian society remains almost zero. Generally one can say that all BJP has in Tamil Nadu are some small enclaves and the masses are not enthused with BJP. There are many reasons for it. One of them is that BJP is viewed as a higher caste party bent on imposing Hindi language and North Indian culture. This is anathema to Tamil masses. The BJP philosophy also appears alien to Tamils. There is also no emotional cord with Ram temple though Tamils are predominantly Hindus. The BJP has the image of a party trying to dominate south with Aryan ethos. This is not acceptable to Tamils. BJP while decades back championed imposition of Hindi and this not forgotten by people. The average Tamil has little love for BJP and on its own the party cannot win a single seat in state or loksabha.
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